Data informs and guides our work. The gathering of data is a rewarding trail that leads directly to the (sometimes hidden) needs and emotional responses of users. There are different ways of reaching out to users to gather data. Together, we\u2019ll determine which one suits you best.<\/p>\n"},{"acf_fc_layout":"section_title","image":false,"title":"Focus groups","nb_block":"2","block_1":{"icon":"<\/i>","title":"When are they used?","text":"To gather a large amount of data in a short time; and to better understand how existing systems are being perceived. "},"block_2":{"icon":"<\/i>","title":"Objective","text":"Collect qualitative data on the participants\u2019 needs, opinions and experiences."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
Participants\u2019 attitudes towards a system, product, service or concept can be verified in a focus group.<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
A focus group is a bit like a group interview. A facilitator asks selected people questions in a structured fashion and invites them to talk openly about their experiences.<\/p>\n"}},{"acf_fc_layout":"text","nb_col":"1","text":"
During the workshops, participants are invited to speak frankly and honestly about the chosen themes. Focus groups are about gaining a deeper understanding of a given issue rather than finding a solution to a known problem.<\/p>\n","theme":"","col_1":{"icon":"","suptitle":"","text":""},"col_2":{"icon":"","suptitle":"","text":""}},{"acf_fc_layout":"image_full_width","image":{"ID":1083,"id":1083,"title":"","filename":"DSC04994-Edit.jpg","filesize":190902,"url":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit.jpg","link":"https:\/\/bassan.ca\/en\/understanding-your-users\/gathering-data\/daily-life-of-business-people-at-the-office-10-2\/","alt":"team of ux designer doing a workshop","author":"3","description":"","caption":"","name":"daily-life-of-business-people-at-the-office-10-2","status":"inherit","uploaded_to":817,"date":"2023-10-17 14:07:59","modified":"2023-10-31 13:07:24","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/bassan.ca\/wp\/wp-includes\/images\/media\/default.png","width":1220,"height":814,"sizes":{"thumbnail":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit.jpg","1536x1536-width":1220,"1536x1536-height":814,"2048x2048":"https:\/\/bassan.ca\/\/app\/uploads\/2023\/10\/DSC04994-Edit.jpg","2048x2048-width":1220,"2048x2048-height":814}},"text":""},{"acf_fc_layout":"section_title","image":false,"title":"Individual interviews","nb_block":"2","block_1":{"icon":"<\/i>","title":"When are they used?","text":"To gather detailed, engaging and intimate data."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Delve deeper into the real needs of users."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
Individual interviews are done face to face. This allows for a more detailed and personal form of questioning.<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
The participant\u2019s story is documented, and nuances emerge between what is said and what is done. The data collected is invaluable and can lead to the discovery of hidden needs.<\/p>\n
With individual interviews, we can obtain data on the participant\u2019s attitudes and opinions, as well as on their preferences, beliefs and mental images of a product, system or concept.<\/p>\n
The interview approach will vary according to the client\u2019s needs and the data sought. The objective is always the same: draw a precise portrait of the users in the desired research context.<\/p>\n"}},{"acf_fc_layout":"section_title","image":false,"title":"Shadowing","nb_block":"2","block_1":{"icon":"<\/i>","title":"When is it used?","text":"To learn how users actually interact with products in their natural environment."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Observe actual activity in its natural environment."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
It\u2019s a fact: there\u2019s often a difference between what people do and what they say. But this dissonance isn\u2019t always intentional. Shadowing (observation), whether discreet or immersive, allows us to see the actual activity.<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
Using the participant\u2019s natural environment, this method of exploration makes it possible to gather data on their practices, habits, needs and desires. It also helps us understand the context in which the participant must interact with the product or service.<\/p>\n
The approach is intended to be as non-intrusive as possible. While discreetly accompanying the participant in their activities, the consultant is able to make observations and start to gain an understanding of the participant\u2019s reality.<\/p>\n"}},{"acf_fc_layout":"section_title","image":false,"title":"UX surveys","nb_block":"2","block_1":{"icon":"<\/i>","title":"When are they used?","text":"To gather a large amount of data in an accurate way."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Survey the product in the field in order to gather data immediately."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
UX surveys are done online or in person, with a product or out of context. With this method of exploration, we can quickly gather answers on a specific subject.<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
UX surveys allow us to reach out to potential or actual users in order to better understand their expectations, thoughts and needs. They also help us to uncover a user\u2019s desires and preferences.<\/p>\n
This is an interesting way to probe the participants\u2019 perceptions and level of appreciation. Surveys are a great tool for gathering answers almost instantaneously.<\/p>\n"}},{"acf_fc_layout":"section_title","image":false,"title":"Diary studies","nb_block":"2","block_1":{"icon":"<\/i>","title":"When are they used? ","text":"To gather data on user behaviour before the product design phase."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Understand the needs and expectations of users, and target opportunities. "}},{"acf_fc_layout":"list","suptitle":"Analyzing the diary studies","title":"Journal de bord","list":[{"title":"Habits","text":"What are the typical media consumption behaviours of the subjects? Where and when do users come into contact with your platforms? What actions are planned, and which are spontaneous?"},{"title":"Attitudes and emotions","text":"How do your users feel when using your platforms? How does the brand impact their attitude?"},{"title":"User journeys","text":"How do users\u2019 perceptions of the brand change over time? What are the pain points or moments of delight that you don\u2019t know about?"},{"title":"Context","text":"When, why and how are platforms being used, or do they cease to be used? What do users do just before and after being in contact with your product?"}]},{"acf_fc_layout":"slider","theme":"light","suptitle":"Overview of research","title":"A diary study covers the following areas: ","slides":[{"type":"icon","icon":"<\/i>","year":"","title":"Product, website or app","text":"Understanding interactions over a given period of time (e.g. one month)."},{"type":"icon","icon":"<\/i>","year":"","title":"Behaviour","text":"Gathering general information on behaviour (tools used, repetition of use, etc.)."},{"type":"icon","icon":"<\/i>","year":"","title":"Related activities","text":"Understanding related activities (information sharing, impressions, bookmarking, switching between platforms)."},{"type":"icon","icon":"<\/i>","year":"","title":"Specific activities","text":"Understanding why, how and when users are completing specific tasks (e.g. creating a profile and logging in)."}]},{"acf_fc_layout":"intro","theme":"light","badge":"","text":"
Diary studies deliver several benefits. The open, less controlled structure can bring to light elements that the research team might not have considered.<\/p>\n"},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"dark","col_1":{"icon":"","suptitle":"","text":"
Having the ability to do more things at the same time means that a great deal of field data can be gathered.<\/p>\n"},"col_2":{"icon":"","suptitle":"","text":"
Diary studies enable you to deepen your knowledge about a target group before engaging in other field research activities. The team can then pursue promising avenues of research based on analysis of all the diary studies.<\/p>\n"}},{"acf_fc_layout":"cta","type":"full","title":"Ready to get started?","button":{"link_type":"int","label":"Request a quote","int_link":"https:\/\/bassan.ca\/en\/request-a-quote\/","ext_link":"","anchor":""},"col_1":{"suptitle":"","title":"","button":{"link_type":"","label":"","int_link":null,"ext_link":"","anchor":""}},"col_2":{"suptitle":"","title":"","button":{"link_type":"","label":"","int_link":null,"ext_link":"","anchor":""}}}]},"yoast_head":"\n