Successful interactions are the result of a carefully thought-out process. It\u2019s that simple. Strategic optimization paves the way for the creation of the best possible action plan.<\/p>\n"},{"acf_fc_layout":"section_title","image":false,"title":"Defining a UX strategy","nb_block":"2","block_1":{"icon":"<\/i>","title":"When is it used?","text":"Early in the development process; the strategy provides the guidelines."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Plan the conceptual, development and design processes."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
Planning for better execution<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
Customer and user experiences derive from a combination of several variables. Establishing a UX strategy helps you choose the best tools to control these variables and create activities that are consistent with the other aspects of the problem, particularly with the various stakeholders. A UX strategy also helps establish the basis for the interaction styles you\u2019re seeking with a view to reaching your business goals. It provides key performance indicators that can be used to measure the success of initiatives. It provides the basis for the iterative cycle to be put in place to ensure the collaboration of the project\u2019s targeted clienteles.<\/p>\n"}},{"acf_fc_layout":"slider","theme":"light","suptitle":"UX strategy","title":"How we do it","slides":[{"type":"icon","icon":"<\/i>","year":"","title":"Identify targets","text":"We analyze and gain an in-depth understanding of the objectives to be achieved. We pay close attention to the characteristics of the overall situation in order to determine realistic approaches."},{"type":"icon","icon":"<\/i>","year":"","title":"Develop a game plan","text":"We propose the techniques that are most likely to help us achieve the project\u2019s objectives, while taking into account the limits and constraints inherent to the project\u2019s feasibility\u2014whether technical or organizational."},{"type":"icon","icon":"<\/i>","year":"","title":"Align activities","text":"We ensure that we are fully immersed in all of the customer\u2019s business activities. We are part of a team, along with all the other stakeholders."},{"type":"icon","icon":"<\/i>","year":"","title":"Implement the plan","text":"We carry out the activities set out in the plan, within the agreed timeframe and budget."}]},{"acf_fc_layout":"section_title","image":false,"title":"Experiential functional analysis","nb_block":"2","block_1":{"icon":"<\/i>","title":"When is it used?","text":"Before the design phase."},"block_2":{"icon":"<\/i>","title":"Objective","text":"Plan the user experience requirements necessary to carry out the project."}},{"acf_fc_layout":"text","nb_col":"2","text":"","theme":"light","col_1":{"icon":"","suptitle":"","text":"
Experience-based functional analysis complements the technological vision by adding the voices of customers and users to it.<\/p>\n"},"col_2":{"icon":"","suptitle":"What does it involve?","text":"
Meeting with, observing and getting to know users, stakeholders and key people in the company to understand the challenges of a product or system and its user profile. The focus is on defining the user and customer experience requirements to be supported. Our analysis may even involve, for example, creating a tender document to identify technology partners who could support the business objectives and experiences sought. The scope of the analysis will vary based on the needs.<\/p>\n"}},{"acf_fc_layout":"cta","type":"full","title":"Ready to get started?","button":{"link_type":"int","label":"Request a quote","int_link":"https:\/\/bassan.ca\/en\/request-a-quote\/","ext_link":"","anchor":""},"col_1":{"suptitle":"","title":"","button":{"link_type":"","label":"","int_link":null,"ext_link":"","anchor":""}},"col_2":{"suptitle":"","title":"","button":{"link_type":"","label":"","int_link":null,"ext_link":"","anchor":""}}}],"header_title":"Strategic optimization","excerpt":"Successful experiences are those that are well thought out. Strategic optimization makes this in-depth reflection possible. "},"yoast_head":"\n