What we do
What we do
Bassan is a highly-skilled, highly-experienced team of professionals specializing in user experience. We build vast custom digital maps, bringing a sense of adventure to every challenge.
Why Bassan?
Our name is inspired by that of a graceful, sharp-eyed seabird—the bassan (gannet in English). Bassans are outstanding flyers. Gliding high above the sea with eyes fixed on a target, their every move is calm, precise, instinctive. Then they swoop…
Like the bassan, our mission is to survey and dominate a vast territory (digital in this case), never losing sight of the goal, ready to zero-in on high-quality targeted solutions.
Building on over a decade of experience, driven by a timeless instinct
Founded a decade ago, Bassan offers a wide range of UX services, including research, user-centred design, knowledge transfer and support, as well as assessments of the user-friendliness and efficiency of interactive solutions.
Our goal is to build bridges between the needs of organizations and those of their target audiences through clever, intuitive interaction systems. We achieve this by providing our clients with a wide range of UX solutions of the highest quality.
Our quest for the best continues to guide us every step of the way.
A team of experts with an approach that is always focused on collaboration.
Every project we undertake is undertaken together, from start to finish.
President and Partner
Founder and partner of Bassan, Alain is a respected, well-known UX consultant. With over 25 years of experience working in user experience, his expertise has contributed to numerous successful service strategies.
Alain’s winning formula consists of well-thought-out actions, coupled with a success-oriented attitude. He is not afraid of tackling the important and complex challenges that come with many projects. Over the years, he has developed a holistic view of the user experience and customer experience.
Alain has expanded his expertise beyond screens to the systemic and organizational aspects of the field. He thus leads Bassan by guiding clients and being an active participant and collaborator in their endeavours. The key to success in UX/CX is not only expertise, but also the quality of the relationships between the various stakeholders—essential in maintaining a profound understanding of the business issues at hand. And this is an area in which Alain excels!
" Hurry up and take your time." - Yves Sanssouci
Vice-President
Vice President of CX and Operations at Bassan, Catherine Dionne stands out for her leadership capabilities and sharp understanding of human behavior. A certified UX Manager and PMP, she has been leading multidisciplinary teams and large-scale projects for over a decade.
She understands that an experience is more than an interface. It needs to live within the DNA of an organization, across its services, touchpoints and internal processes. With a background in strategic advisory and deep expertise in UX, CX and applied artificial intelligence, Catherine not only helps organizations define the right strategies, she also guides them in operationalizing those strategies in alignment with their business realities. That is where success truly happens.
"Ideas are cheap and abundant; what is of value is the effective placement of those ideas into situations that develop into action." - Peter Drucker
Maximize innovative experiences while minimizing risk—that’s what our highly effective and proven four-step methodology helps you achieve.
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