What we do
What we do
Bassan is a highly-skilled, highly-experienced team of professionals specializing in user experience. We build vast custom digital maps, bringing a sense of adventure to every challenge.
Why Bassan?
Our name is inspired by that of a graceful, sharp-eyed seabird—the bassan (gannet in English). Bassans are outstanding flyers. Gliding high above the sea with eyes fixed on a target, their every move is calm, precise, instinctive. Then they swoop…
Like the bassan, our mission is to survey and dominate a vast territory (digital in this case), never losing sight of the goal, ready to zero-in on high-quality targeted solutions.
Building on over a decade of experience, driven by a timeless instinct
Founded a decade ago, Bassan offers a wide range of UX services, including research, user-centred design, knowledge transfer and support, as well as assessments of the user-friendliness and efficiency of interactive solutions.
Our goal is to build bridges between the needs of organizations and those of their target audiences through clever, intuitive interaction systems. We achieve this by providing our clients with a wide range of UX solutions of the highest quality.
Our quest for the best continues to guide us every step of the way.
A team of experts with an approach that is always focused on collaboration.
Every project we undertake is undertaken together, from start to finish.
President and Partner
Founder and partner of Bassan, Alain is a respected, well-known UX consultant. With over 25 years of experience working in user experience, his expertise has contributed to numerous successful service strategies.
Alain’s winning formula consists of well-thought-out actions, coupled with a success-oriented attitude. He is not afraid of tackling the important and complex challenges that come with many projects. Over the years, he has developed a holistic view of the user experience and customer experience.
Alain has expanded his expertise beyond screens to the systemic and organizational aspects of the field. He thus leads Bassan by guiding clients and being an active participant and collaborator in their endeavours. The key to success in UX/CX is not only expertise, but also the quality of the relationships between the various stakeholders—essential in maintaining a profound understanding of the business issues at hand. And this is an area in which Alain excels!
" Hurry up and take your time." - Yves Sanssouci
Vice-President and Partner
Gabrielle has been a partner at Bassan since 2016. Passionate about understanding the human spirit, she has been conducting user research and user evaluation projects for over 10 years.
Her talent in UX research, and her extensive knowledge of user behaviour and psychology, enable Gabrielle to propose effective solutions that highlight companies’ added value. Her unique sensibility and determination to delight clients with her solutions are invaluable assets to the Bassan team.
“When you are face to face with a difficulty, you are up against a discovery.” - Kelvin
CX and Operations Director
CX and Operations Director at Bassan since 2018, Catherine Dionne stands out for her managerial talents and impressive skills in analyzing human behaviour. A certified UX manager, she has been managing teams and large-scale projects for over a decade.
Catherine knows that a user experience goes way beyond screens and must be ingrained throughout an organization’s services and internal processes. With a background as a strategic consultant, plus outstanding skills acquired as a UX/CX specialist, she can support you in choosing and implementing the best strategies that align with your corporate reality. That’s the key to success!
"Ideas are cheap and abundant; what is of value is the effective placement of those ideas into situations that develop into action." - Peter Drucker
Maximize innovative experiences while minimizing risk—that’s what our highly effective and proven four-step methodology helps you achieve.
Need information?
Contact us